The Challenge
After a few years, most pages will look like they need a refresh, whether that’s with the new branding, or keeping up with current trends. The Schedule Demo page on Nexthink’s website is one such page that required a redesign. The old version (below), is crowded with text and form fields. Even I didn’t want to take the time to read through everything on my first visit to the page, so imagine how many other users are coming to the page and leaving after seeing the amount of effort they needed to put in. As one of the to performing and most important pages to the company, I needed to find a way to help users submit the form with all the information we need, without overwhelming their experience.
(old version)
The Insights
How can we ease the users’ experience? With simplification. I opted to slim down the form, communicating with necessary teams to determine which form field were imperative to have and which could be taken out. Then I went to the right side of the original page to see how we can slim it down to have more digestible text. After, I came up with multiple, low fidelity wireframes, top three of which are shown below.
The Feedback
With the high fidelity wireframes, the way we would add branding to it affected how I would lay out the components and what kind of text the page could house. The below two wireframes were two options with the light grey scales representing Nexthink customers to add validation to the page.
The Finale
In the final wireframes and the developed page, there is no text on the right-side of the page. To encourage users to complete the form, the bulk of the text and hierarchy should live on the left side where the form also lives. The right-side is used to house validation with other Nexthink customers as well as a screenshot to show a very pre-preview of what the product could look like for prospects.
The final iteration made to the page is creating a Thank You page that confirms the user has successfully completed the form and that they can expect a follow-up from someone from Nexthink. This component was missing from the original page, and without it, the user leaves the page feeling unsure of completion and what the next steps are. Here I also put a CTA to lead users to keep exploring Nexthink.com.
