Health Insurance Careers page
The Challenge
A career page is meant to provide pertinent information to prospective employees. The information should be focused on what the company has to provide for prospects and why they should consider applying. The paint points of the old Careers page on the website was that it was an information overload. Part of the information on the page was also not directly related to prospects and could be useful on another page. The goal of this project was to maintain the objective of the page of appealing to an applicant while remaining concise and easy to digest.
The Process
Working closely with the copywriter, I started my design process by creating a mockup from the written one provided (image 1). From there I took the components and converted them to the components we have in our design system, adhering more closely to the brand to make a closer mockup to what it would look like if published, but without images (image 2). Then I went through a couple rounds of reviews going over the initial layout, and discussing the page content, prioritizing which are needs and which are wants.
Image 1
Image 2
Once I had gotten the main content that the stakeholders wanted on the page, I designed three concept based on that information. I provided a mixture of concepts using photos and different placements of the main sections wanted on the page. I started with placeholders in image 3, but decided to place photos into the concepts (Image 4, Image 5) to help the reviewers visualize more clearly what the page could look like.
I chose to design image 5 because it helped break the two lines of photos used for the testimonials, and for the ‘Benefits that work for you’ section. With these three concepts, I went back to the team for another review to go through each one to see which components and sections were well received. I took the feedback from stakeholders and went back to the drawing board to design the next mockup.
Image 3
Image 4
Image 5
Final Mockup
This is the final mockup I submitted to the team. The testimonials were moved to the bottom because the photos of individuals didn’t add to the company as a whole, but still lends to show the reliability of the company. I kept the two CTAs above the fold of the page and right above the footer to reinforce the objective to have prospects visit the job board to apply. I also took away a row of photos and replaced the imagery with icons. With a short page, having too many photos takes away from the content. Having the illustrations and icons gives a visual rest where the focus is on the text.
The Final Iteration
The final version, which is one that went live on the site, had very minor changes. The headshots of the testimonials were switched to a circle rather than a square and removed the light outline around the testimonials. This made the page feel a lot more cohesive, softer, and inviting. An additional CTA was added to the ‘Benefits that work for you’ section so prospects could download a document with more details outlining some of the potential benefits they could receive.
The page is now much more concise, and any prospects visiting will understand what content their absorbing and why the team chose to put it on the page, as well as why I chose the hierarchy.
