Client OkaySo
Role UX Designer, UX Consultant
Timeframe January — April 2022
Tools Figma
OkaySo envisions a world where all individuals know and love their bodies, identities, and selves so that they can live freely and authentically as who they truly are.
Founded in 2018 by queer sex educators who work with young people, we combat the shame, stigma, and misinformation that plague our society. In our first three years of operation we answered over 11,000 questions related to dating, sexual health, identities, and self care with 95% of young people rating the experience as “helpful”. When we connect young people with adults they can trust, we help them become comfortable with the most intimate, personal, and vulnerable topics in their lives, helping young people make positive behavior changes that will last a lifetime.
My role as a UX Designer and consultant is to provide both designs and guidance to continuously improve the app in order to create an even more fluid and intuitive experience users.
“Ask a Question” page
The problem to solve with this page was creating a seamless experience for users. With the former layout, users reported being confused with avatars, thinking they had to choose one person to chat with.
This is what I designed in response to users!
I rearranged the main elements of the page in order to adhere to the hierarchy
Increased the text box and gave it center stage to emphasize the importance of giving users the space to ask questions, whatever the length may be
Team profiles were moved to the bottom to give hierarchy to the question being asked over who would be answering it (still important so kept on the page)
The CTA copy was revised to clarify to users that their question will be answered by the entire team. There was previously confusion whether or not users were meant to pick which expert would answer their question(s).
Copy added below the experts’ avatars to guide users to learn more about each expert if they choose to
“Questions Answered” removed because it didn’t add value to the users’ experience. This is data that could be collected on the backend for purposes of performance for the experts/admin.
Organizations/Topic page
This page is a good example of KISS (keep it simple, stupid). I knew the pages were confusing users with how to access the information on both and needed a solution to organize them in a more intuitive way.
Instead of brainstorming a big redesign for the page, I looked at the ways I could help direct users. The solution became a market practice — a toggle button between the Organizations page and the Topics page. This makes the two pages more apparent and clearly shows which one the user is on.
Simplicity at its best!
